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Guardian Ops & Automation

Pricing:Two plans. Usage included. No surprises.

Pick the plan that fits how your business runs today. Every plan includes guided setup, a monthly allowance of calls, texts and email, and a team that runs it for you.

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Plans

Prices are per business location. Your setup fee and terms are confirmed in your written proposal before you commit.

  • Essentials

    Get found and answer every inquiry: a website, your Google profile, online booking and missed-call text-back from day one.

    Best for businesses that answer their own calls but need a professional online presence, booking, and automated follow-up.

    $349/month

    $1,500 implementation fee or $125/mo over 12 months

    Calls, texts and email included up to your monthly allowance

    Book a DemoOr get started today
    • Website (up to 5 pages) with hosting
    • Google Business Profile setup and upkeep
    • Missed-call text-back and instant reply to every inquiry
    • Online booking, reminders and no-show follow-up
    • Unified inbox, CRM and mobile app
    • Review requests after every job
    • Local business number with monthly usage allowance
    • Monthly report and 30 minutes of changes

  • Complete

    Recommended

    An AI receptionist that answers, books and follows up, plus quotes, invoices and payments, so every inquiry becomes a paid, reviewed job.

    Best for businesses that miss calls, lose leads after hours, or want an AI-powered front office without hiring additional staff.

    $699/month

    $2,500 implementation fee or $208.33/mo over 12 months

    About 3x the calls, texts and email of Essentials

    Book a DemoOr get started today

    Everything in Essentials, plus

    • AI voice and chat receptionist, 24/7, with AI booking
    • Automated lead follow-up for people who don't book
    • Full sales pipeline with staff alerts and tasks
    • Quotes, invoices, payment links and estimate follow-up
    • AI-drafted review replies (you approve negatives)
    • Call recording and transcription
    • Monthly review call and 1 hour of changes

Founding client offer: our first three clients get 25% off the implementation fee on either plan.

Claim a spot

Multiple locations or complex integrations? Contact sales for a custom quote.

Compare plans

Every feature, side by side.

Feature comparison across Guardian Ops plans
FeatureEssentials$349/moComplete$699/mo
Get found
Website (up to 5 pages) with hostingIncludedIncluded
Google Business Profile setup and upkeepIncludedIncluded
Business listingsAdd-onAdd-on
Local SEOAdd-onAdd-on
WordPress hostingAdd-onAdd-on
Lead management
Unified inbox, CRM and mobile appIncludedIncluded
Missed-call text-backIncludedIncluded
Instant reply to every inquiryIncludedIncluded
Sales pipelineBasicFull, with staff alerts
Automated lead follow-upNot includedIncluded
Booking and AI receptionist
Online booking and remindersIncludedIncluded
AI voice and chat receptionistNot includedIncluded
AI bookingNot includedIncluded
Getting paid
Quotes, invoices and payment linksNot includedIncluded
Estimate follow-upNot includedIncluded
Reputation and reporting
Review requestsIncludedIncluded
AI-drafted review repliesNot includedIncluded
ReportingMonthly reportMonthly report and review call
Changes included each month30 minutes1 hour
Calls and usage
Call recording and transcriptionNot includedIncluded
Monthly usage allowanceStandardAbout 3x Standard

Included usage

Calls, texts and email, included every month.

Each plan includes an allowance that covers most small businesses. Go over and you pay only for the extra, at these rates, on your next monthly bill.

Monthly usage included in each plan, and rates above the allowance
Each monthEssentialsCompleteAbove your allowance
Local business phone number11$1.29 per extra number
Texts sent5001,5001.6¢ each
Texts received5001,5001.1¢ each
Picture messages sent25752.8¢ each
Picture messages received25752.1¢ each
Incoming call minutes3006002.2¢ a minute
Outgoing call minutes1003002.3¢ a minute
AI receptionist phone minutesNot included3001.6¢ a minute
Call recordingNot included900 minutes0.4¢ a minute
Call transcriptionNot included300 minutes3¢ a minute
Emails sent1,0003,00085¢ per 1,000
AI-drafted review repliesNot included501.3¢ each

Unused allowance doesn't roll over. Incoming minutes include calls forwarded to your phone. A long text, or one with emojis, can count as more than one message.

Add-ons

Add to either plan when you need it.

  • Business listings

    $59/month

    Your name, address, hours and phone kept correct on Google, Apple, Bing, Yelp and other directories.

  • Extra work

    $150/hour

    More website pages, extra automations or data migration, quoted before we start.

  • Domain name

    At cost + 25%

    We register and renew your web address, or connect the one you already own at no charge.

  • Local SEO

    $97/month

    Search Atlas SEO tools to track your rankings and help you show up when nearby customers search.

  • Prospecting

    $49/month

    Find and research new business prospects in your area, for companies that sell to other businesses.

  • WordPress hosting

    $39/month

    Prefer to keep a WordPress site? We host it for you instead of the website included in your plan.

Setup payment options

Pay setup upfront, or spread it out.

Pay the one-time implementation fee at signing, or split it into 6 or 12 monthly payments added to your bill.

Ways to pay the one-time implementation fee, by plan, with the first month's bill
Payment optionEssentialsComplete
Pay upfront3-month minimum$1,500at signingFirst bill $1,849$2,500at signingFirst bill $3,199
6 monthly payments6-month minimum$250/mo for 6 monthsFirst bill $599$416.67/mo for 6 monthsFirst bill $1,116
12 monthly payments12-month minimum$125/mo for 12 monthsFirst bill $474$208.33/mo for 12 monthsFirst bill $907

Your first bill is your first month's plan price plus your first setup payment. If you spread your setup payments and cancel before your commitment ends, the remaining setup balance is due at cancellation.

Disclosures

What's included, and what isn't.

We'd rather you know exactly how pricing works before your first conversation with us.

Setup and onboarding fees

Each plan has a one-time implementation fee: $1,500 for Essentials and $2,500 for Complete. It covers building your website, Google profile, phone number and automations and, on Complete, training your AI receptionist. Pay it upfront or over 6 or 12 monthly payments; if you spread your setup payments and cancel before your commitment ends, the remaining setup balance is due at cancellation. Extra scope, such as data migration or more locations, is quoted separately.

Usage

Phone minutes, text and picture messages, AI receptionist minutes and email are included up to your plan's monthly allowance. Usage above it is billed at the rates in the table above.

Carrier registration

Business texting in the U.S. requires A2P 10DLC registration. The one-time registration fee (about $22.50) is passed through at cost. Approval timelines are set by the carriers and are outside our control.

Exclusions & limitations

  • No plan includes unlimited usage. Allowances and overage rates are listed above.
  • Card processing fees on your customers' payments are charged by your payment provider.
  • Third-party subscriptions you choose to connect (for example field-service software) are not included.
  • Google Business Profile changes need owner authorization and are subject to Google's verification and review.
  • Advertising spend for paid campaigns is not included.

FAQ

Pricing questions.